One of the main benefits of geek culture getting lapped up by the mainstream is that we see more and more unique or unusual products coming to the market that would otherwise not cater to geek interests. Products, like perfumes!
While there are far more colognes than perfumes offered to geeks (because catering to geek GIRLS is still a market that is not being properly catered to), the simple fact that there are ANY scents themed for geeks is incredibly promising.